Upfront Business Development

Upfront recently ran a seminar on 'How to make your agency more attractive to Procurement'presented by Tina Fegent. These are some of the fantastic tips and insights that Tina provided.

The easiest way to sell your agency will always be to focus on what you do best. This may be seem like I’m stating the glaringly obvious, but the reality is that most agencies don’t place their focus where they have the best stories to tell. With all the challenges involved in growing businesses you really shouldn’t create barriers to working with you where none should exist. Trying to break into a market sector where you have no experience and collateral will inevitably disadvantage you against those who have a strong track record in that field.

The decision to outsource lead generation is a significant one for most agencies. Whilst almost all Business Development agencies white label their services, the fact remains that someone outside of your agency will be making calls on your behalf, and affecting the perception of your brand through the content of those communications.

After going head-to-head with two other new business agencies in 2006, Upfront was appointed by leading UK experiential agency BEcause.

The audience for the conference was, naturally, companies Experian CheetahMail was keen to work with, including decision makers and key influencers. So we decided to approach this as a new business campaign.

Silence Media was established January 2009, with the aim of pioneering a performance-based online video banner advertising pricing model called Cost Per Engagement (CPE).