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Ex-Diageo marketer planning pud push
Noble Foods’ dessert brand Gü is putting together a re-branding campaign and has restructured its marketing team under the leadership of new marketing director, Ellie Martin.
Martin joins Gü Puds from Diageo GB where she had 10 years’ experience holding various roles in marketing and innovation and working on brands such as Bailey’s, Smirnoff Ice and the Reserve Collection. Most recently, she was marketing director of Diageo Global Travel and the Middle East, leading a team of 70 and initiating the strategic repositioning of the business unit, which delivered significant returns.
In her new role at Gü, Ellie will be responsible for driving the company’s marketing strategy, overseeing advertising, NPD, digital and PR. She will report directly into MD, Mark Escolme.
