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Halfords creates new Group Digital Director role
Since the arrival of the company’s new chief executive, Bill Duffy has been busy reorganising things at Halfords Autocentres, the specialist car and bike accessories retailer.
This week, the company announced the appointment of Clive West as its new Group Digital Director role – a new position at Halfords. West joins the retailer from Asda, where he headed up the operations division.
West will join the executive management team and report directly to chief executive David Wild, when he joins the business on 5 March.
Halfords has brought in West for the expertise he gained at Asda, where he launched its "click and collect" service and its Home Shopping Centres.
The specialist retailer has been ramping up its online offer in the last year through the launch of the Halfords app, a new mobile site and the relaunched Halfords Autocentres website.
West's hiring follows Halfords' appointment of former Emap group managing director Claudia Arney to the board as a non-executive director, in order to tap her digital expertise.
Wild said: "Our multichannel offer is a key area of development for the Halfords business. More and more customers are researching and shopping online. Clive's appointment will help us continue to progress in this fast-changing area."
