Upfront Business Development
Company News
Linney Group selects Upfront to execute new business programme
The Linney Group is made up of several different offerings from on and offline marketing communication to full service print production and fulfillment.
Upfront will handling both the Linney Group and Quadrant propositions. A key focus initially will be a full review of all targeting to make sure the database is highly relevant to each area of the business. The two propositions target completely different areas of the market, so we are running a bespoke research and validation exercise to ensure we are talking to the right prospects.
The Linney Group has so much client history to draw on and some seriously experienced talent within the group. Upfront are crafting a fully integrated plan to incorporate thought leadership, relevant case histories and potentially coordinating seminars. This will fully utilise this internal knowledge base and help to differentiate Linney in what is a very cluttered marketplace.
The Upfront team has just been up to their Mansfield offices, now known internally as ‘Linney World’! It is a 10 acre purpose built site and currently employs over 850 staff!
