Upfront Business Development

Social networking service begins pitch for UK PR agency

30

May

2012

Online social networking service Twitter has begun a pitch process as it seeks a UK PR agency.

The search is not expected to cover corporate or crisis communications.

The agency awarded the account will be tasked with making the site's content more relevant to consumers by creating media outreach programmes with human interest stories about its users, reports PRWeek.

Twitter is understood have met with a shortlist of agencies.

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