Upfront Business Development
News
British Food Company Appoints Marketing Controller
Bernard Matthews has appointed Mr Rajinder Sahota to the newly created role of marketing controller.Sahota will be responsible for the Bootiful branding as well as the own-label business.He will also oversee a bigger TV advertising investment for 2011 than in 2010 and will head up “innovative NPD” and the continuation...
Food Giant Launching New Pizza Variant
Unilever is expanding the Peperami range for the first time with a chilled pizza range that the company predicts will make £30m in three years.The three-strong range comes in Original, Spicy and BBQ variants and is rolling into Tesco now followed by other retailers in October.
FMCG Giant Enters Global Market for Clinical Nutrition Products
Nestle has announced today that it has completed the acquisition of Vitaflo, a Liverpool-based global provider of clinical nutritional products which has enjoyed a double-digit growth in the order of 30% over the last three years.
Upfront FC on a winning streak!
Another victory for the Upfront 5-a-side team. With Matthew Mann starting in goal for the second time this season he proved that the fight for no.1 keeper is not over between him and Steve 'The cat' Nugent (n.b this is a self appointed nik name!).
Liqueur Brand Consolidates Digital Advertising Account
Diageo has consolidated the global digital advertising for liqueur brand Bailey’s into Chemistry.The move was made without a pitch and is understood to have been prompted by the brand's desire to put more emphasis on customer relationship marketing.
Supermarket Giant's Marketing Director Quits
Asda’s marketing director Mark Sinnock has left the retailer after only 15 months in the role.He joined the supermarket from advertising agency Fallon and within months moved its £75m advertising account from Fallon to SFF stablemate Saatchi & Saatchi.
Darwin Exclusive
A well-established multi-brand fashion footwear retail business, backed by one of the UK’s richest entrepreneurs is looking for a ‘best of breed’ web design company to help it overhaul an existing transactional web site, applying design and technical expertise to wireframes in time for the Winter season (September).
Toy Giant Sponsoring National Family Event
Hasbro has signed up as a co-sponsor of National Family Week, the annual celebration of family life.As part of the activities, Hasbro is sponsoring National Family Week Games Night which will fall on June 4th this year.The company will also be encouraging families to try out its products with a...
Banking Group Appoints Director to Lead CRM Strategy
Barclays has appointed Ellen Kinney as director of response-based marketing.Kinney will lead the CRM strategy for its UK retail banking business with responsibility for the planning and execution of physical and electronic direct mail marketing.
Telecom Companies Outline New Joint Venture
Orange and T-Mobile has unveiled joint venture name, team, vision and plans.The new company, Everything Everywhere will be the name that runs Orange and T-Mobile and the company that all 16,500 employees will work for. It will officially be integrated on July 1st.
Online Retailer to Launch New Marketplace
ASOS is to launch a marketplace where customers can sell their clothes and allow independent boutiques and designers to sell via the site.Nick Robertson, CEO of ASOS told the Financial Times, “We have 7.5m fashion-loving customers coming to the ASOS website every month and I want them to be able...
Media Group Brand & Marketing Director Assumes New Role
Virgin TV brand and marketing director Jeff Dodds is understood to have stepped down from his role, assuming the position of internal communications & engagement.
Brewer Names New Marketing Manager
Shepherd Neame has appointed Mark Miller as new marketing manager of its Spitfire Ale.Miller, an experienced marketing professional will lead the marketing on the Spitfire Ale with plans to celebrate its 20th anniversary and the 70th anniversary of the Battle of Britain.Miller will use the landmark year to launch a...
New Marketing Head At Car Company
Following the recent management shuffle, Martin Moll has now become head of marketing at Honda (UK). Previously head of marketing for the power equipment division, he now has responsibility also for its cars and motorcycles.
Confectionery Giant to Enter the High Street Cafe Market
Cadbury is considering opening a national chain of Cadbury Cafes called Cadbury Cocoa House.The branded cafés will sell the company’s selection of chocolate, confectionery and gums, with hot drinks also being offered including the Cadbury hot chocolate range.
Upfront goes to war!
After a record breaking quarter in terms of business wins and company growth, we decided it was time to let off a bit of steam. For a bit of team bonding we set off to Mayhem Paintball in Essex.
Grocery Chain in Talks to Acquire Popular Sandwich Chain
Reports of Waitrose tied in talks for the acquisition of Eat, the popular coffee and sandwich chain are circulating.The high-end supermarket which is part of the John Lewis Partnership are in early stage to purchase the 100-store chain.
Clothing Chain Seeks Growth Online
Next, the clothing chain, is concentrating on expansion of its business via the internet. At present, the Company has around 20 wholly owned stores outside of the UK, and 150 franchised stores, most of which are in the Middle East and Asia.
New Premium Frozen Range in UK Launch
Northern Europe frozen food manufacturer Geti Wilba is introducing its range of premium frozen meat product line in the UK.The range includes ready to cook venison, wild boar and lamb. The product portfolio is being distributed in the UK by Hugh Shallcross of Henryson Foods International (HFI) Limited.
Lingerie Retailer Launching New Ranges as it Expands Brand
Ann Summers has announced it is launching cosmetics and swimwear ranges in the coming weeks as it pushes the brand.Jacqueline Gold, chief executive said the launches are part of a strategy to alter the perception of the chain.
