Seminars

Join us at our next Seminar.

Maximise Your Agency’s Growth, March 11th 2010, 3.15pm – 5pm. Venue: The Zetter on Clerkenwell Rd.

Please click here to REGISTER

For over five years now we have worked with many agencies of all different sizes. We regularly consult with those who have experimented with in-sourced and outsourced Business Development resources in the past. This ranges from the purchase of dynamic industry data, new and existing account development, to lead generation and professional pitch consultants. Often the success of these functions has been wildly variable and the challenge remains with agency leaders as to whether it’s the business development strategy that’s needs improvement, or the resource they have employed to deliver it.

As a result, we have designed a seminar aimed at exploring all the difficult decisions you will need to make in driving your agency growth strategy. We will be advising objectively on the pro’s and con’s of each approach and providing consultancy on what elements of your new business are best to keep in-house, and which might be better to outsource.

Our early evening seminar ‘Maximising your New Business resource: Assessing the pro’s and con’s of Outsourcing or In-sourcing part or whole of your Business Development', is presented by Chris Gallagher (a previous Tack International executive coach). Chris, who trains, mentors, and coaches agencies across all disciplines, will be available to answer any questions - general or specific to your business.

Who Should Attend?

This seminar is appropriate for senior level agency staff, to include Agency Owners, Managing Directors, Managing Partners, Business Development Directors.

How Will I Benefit?

Attendees will be given an objective review of the key strategic elements that drive the growth of an agency and which may work best for your agency. Upfront are providers of business development services. We are an outsourced lead generation partner for some of our clients and recruit and train others who prefer to keep new business in-house. We will inevitably make reference to this in the seminar but wish to make clear that this is not an ode to Upfront but a genuine opportunity to discuss the difficult challenges of growing agencies in-house, or through the use of outsource agencies.

There is also a rare opportunity to bring real life examples to discuss and to explore the reasons why this may or may not have been successful. We encourage attending delegates to forward any specific questions prior to the seminar to the contact details below and Chris will specifically work these into the session. This will of course be completely anonymous.

What Will I Learn?

  • A Top Level Review of your New Business Strategy – Consider the full New Business sales cycle and allocation of resource. What can you outsource feasibly and should you do so?
  • Data & Insights – Obtaining and evolving key contact data, internally through CRM and personal contacts, and externally through dynamic data prospecting, “newswire” services. How do you decide what’s best for you and how do industry data sources vary?
  • Lead Generation – The rewards and challenges of in-sourcing or outsourcing this critical new business function. Should one person be responsible for lead generation and attending pitches or not? In-source or Outsource?
  • Recruiting your own New Business resource –. How do you recruit the right people for your agency if employing for within your agency? What are the costs of recruitment?
  • Training & Development – Sometimes agency staff or directors have moved into a new business role from a more creative background. How do you find the right training & consultancy partner for your business to make sure you get the most out of new opportunities?

Chris Gallagher is an experienced business development training coach at Upfront. Upfront are a full-service business development consultancy, specialising in the marketing services sector. We offer a proactive and insightful approach to new business that is aimed at significantly increasing client agency revenue.

If you are interested in finding out more information about this event please contact Matt Dyment by emailing matt@upfrontbd.com or call 0207 940 4662.