Upfront Business Development

Lead Generation

Stage two

What is a good lead for one agency is not necessarily so for the next. We qualify each meeting based on a sound understanding of each client’s capabilities and commercial position. This is then aligned to the prospects objectives, responsibility, upcoming activity and budget.

Well thought out targeting, and prospect insight provides focus to our approach, and helps to stimulate prospects interest. Initial contact is made at senior level, to ensure that opportunities will be progressed with key decision makers.

The ideal situation for both of us is for you to be introduced to high spending clients (relative to each agency) where a brief is identified, or a pitch is there to be won. At the same time, we know that some opportunities can start small, and significantly develop over time. Sometimes this is through a well placed credentials meeting, or by winning a test project and developing the relationship from there.

Upfront were able to quickly identify the areas that needed focus. I went away with a number of practical tips and tricks that I could apply immediately. As a direct result I am now enjoying an upturn in converting new business.

Ross Laurie,
Managing Director,
Line Digital

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A healthy pipeline has the right mix of short and longer term opportunities. The trick is to know exactly where each opportunity sits in terms of scope and turnaround; this is what we call Lead Management.

The Upfront business development team is highly skilled at not only recognising an opportunity in the here and now, but also the longer term potential. We know that managing and communicating these effectively is the key to developing a successful, long term partnership with our agencies. Knowing when there is value in getting in early, and when it’s better to wait.

It is critical that we are fully aligned to your own business objectives. For this reason, we incentivise our team not just on the number of appointments booked, but on the delivery of briefs, pitches and business won.